Title Automation ROI in Weeks, Not Years: TrueFocus Automation's Jimmy Lewis on What's Driving Fast Returns

TrueFocus Automation is reporting client return on investment timelines of weeks to months rather than years, as title insurance companies accelerate adoption of robotic process automation and artificial intelligence solutions to address labor shortages and operational efficiency pressures.

The Dallas based company, founded by title insurance operations veterans Jimmy Lewis and Sridhar Loganathan, has deployed 850 bots handling over 2,500 tasks across title, mortgage, and appraisal operations nationwide.

“Three years ago when AI started picking up, people were really concerned about what was going to happen to their jobs,” Lewis said. “Now I think people are more interested in having that conversation because they realize there are a lot of people in this industry who are retiring, aging out, and there’s not a lot of people backfilling.”

The company’s average per bot cost runs approximately $9,500, significantly below enterprise automation projects that typically require six to seven figure investments with multi year ROI timelines. TrueFocus clients typically see positive returns within several months of deployment.

Title Hunter, the company’s flagship solution for automated title searches, can deliver results in under one hour for counties where traditional abstractors require hours to days for completion. The solution addresses a critical bottleneck in title insurance workflows that directly impacts transaction closing timelines.

“We’re not just tech guys trying to build automation for you,” Lewis explained. “We’re operational folks who now build automation. There’s a huge difference.”

Both founders spent over 20 years in title and mortgage operations before establishing TrueFocus seven and a half years ago. That operational background shapes how the company evaluates automation opportunities and identifies processes suitable for bot deployment.

The company offers flexible engagement models including client owned deployments and Software as a Service structures with transactional fees. For organizations seeking full ownership, TrueFocus typically prices bot acquisition at 1.5 to 2 times the original build cost, reflecting the vendor’s upfront development investment and ongoing optimization work.

“We’ll tell clients upfront if a process isn’t ready for automation,” said Sridhar Loganathan, TrueFocus’s COO and Co-Founder. “We don’t take on every project just to make money. If the ROI or value is limited, we’ll recommend focusing on other workflows that are better suited for automation.”

The company recently joined the National Independent Agency Solutions LLC (NIAS) Vendor Partner Marketplace, providing independent title agencies nationwide access to its automation solutions library and custom development services.

Title insurance automation addresses multiple operational challenges beyond labor costs. Bots eliminate data entry errors, reduce processing time for routine tasks, and allow human staff to focus on exception handling and client relationship management rather than repetitive manual work.

This article was originally published on the KeyCrew Journal here and is republished on The Platform Report with permission.